BrandQuantum

CUSTOMER PRIVACY IS PART OF THE EXPERIENCE AND IS CRITICAL TO BUILD TRUST

06.10.2020 08:52 PM By BrandQuantum - Comment(s)

Customer privacy is under the spotlight as South Africa follows in the footsteps of Europe’s General Data Protection Regulation (GDPR) and other privacy regulations that have come into effect across the globe. The newly implemented Protection of Personal Information Act (POPI Act) aims to govern how...

SHOULD YOUR BRAND SELF-ISOLATE DURING A PANDEMIC?

02.08.2020 02:53 PM By Paula Sartini - Comment(s)
At this uncertain time, when businesses are cost-cutting and marketers are being tasked with reassessing their marketing campaigns, many marketing departments are questioning whether they should continue with their planned advertising campaigns.

THE PSYCHOLOGY OF CONSISTENCY AND ITS ROLE IN BRANDING

29.06.2020 03:22 PM By BrandQuantum - Comment(s)


With the fast-paced lives we lead today, consistency provides a sense of comfort that we strive for. Children seek consistency in their everyday lives which helps them to know what to expect from their parents at all times and provides them with the security they need to develop into healthy, confid...

HOW SECURE IS YOUR DATA DURING A LOCKDOWN?

24.04.2020 11:05 AM By Paula Sartini - Comment(s)

South Africa is officially in lockdown in an effort to reduce the spread of COVID-19. While this means that many companies will have shut their doors during this time, others have implemented work from home strategies to maintain their operations and meet their customer’s needs.


Many businesses have ...

TOP TIPS FOR PREPARING YOUR REMOTE WORKFORCE

01.04.2020 01:59 PM By Paula Sartini - Comment(s)

The Coronavirus (COVID-19) pandemic has businesses and employees gravely concerned. While companies want to keep the lights on and conduct business as usual, there is a need to implement responsible business solutions that allow for employees to keep themselves and their families’ safe while meeting...

KEY TECHNOLOGIES THAT ARE HELPING MARKETING DEPARTMENTS TO EVOLVE

29.12.2019 11:32 PM By Paula Sartini - Comment(s)

Today’s customers are tech-savvy, have access to brands across a global marketplace, are not restricted to trading hours and they know what they want. To compete in this market, brands have to evolve to meet customer’s needs and exceed their expectations. This can only be done by implementing techno...

BRAND CONSISTENCY: TIPS TO HELP YOU GET THE BASICS RIGHT

29.12.2019 11:09 PM By Paula Sartini - Comment(s)

To establish brand trust with customers, it is important that companies combine what they say they will do (brand promise) with what they do (brand experience) and how they visually show their brand (brand identity and visual elements). To build brand trust with your customers, every interaction nee...

INTRODUCING AI STEP BY STEP

29.12.2019 11:01 PM By Paula Sartini - Comment(s)

Artificial Intelligence (AI) brings a lot of promise for organisations. Marketing departments, in particular, stand to gain significantly from using AI, most notably in easing delivery of consistent brand experiences and exceeding customer expectations.

However, it can be daunting implementing AI so ...

BRAND CONSISTENCY IS EVERYONE'S RESPONSIBILITY

29.12.2019 07:30 PM By Paula Sartini - Comment(s)

Branding is a long term investment. Often companies will invest money in creating a brand which differentiates it from similar offerings in the market and gives customers a sense of what they can expect when interacting with the company. Yet once the brand is established, companies often struggle to...

Next