Tip 1: Email signatures are important
Email signatures can be an effective branding tool, building trust amongst recipients. So why wouldn’t you include this valuable piece of branding in your employee branding? Including professionally branded email signatures on internal emails reinforces the brand amongst employees, creating a sense of pride and belonging to the brand. By using an email signature management tool, emails delivered across the company will be on brand and carry the correct email signature every time.
Tip 2: Use email banners to drive employer branding
Email banners provide a platform to highlight the latest campaigns the company is running and to showcase the company’s successes. As an important audience to your company, emails sent internally to your employees should include these banners as much as emails to your customers should. While email banners aid in building the brand it also empowers employees with knowledge about campaigns that the company is running so that they are better equipped to assist customers with queries and can even proactively share information about the latest campaigns with customers.
Tip 3: Rate your employee experiences and satisfaction levels regularly
Tip 4: Use your digital business card as a branding tool
It is important that your employees trust your brand and are loyal to your brand. As such, while employer branding requires extensive planning and ongoing initiatives to build the brand, email provides a cost-effective tool that can be added to the mix to improve employer branding amongst employees, helping to drive employee retention rates and create brand ambassadors that engage your customers in every interaction. By using an email signature management tool, emails delivered across the company will be on brand and carry the correct email signature, banners, surveys and digital business card every time to enhance your employee experience.
