Article first published on bizcommunity.com on 5 January 2022, written by Paula Sartini

The world changed more in 2020 than at any other time in history. Employees experienced the benefits of working remotely and are resisting the move back to the office. Consumers hav...

Article first published on bizcommunity.com on 20 September 2021, written by Paula Sartini

Marketing technology (martech) is growing in popularity, and there is no shortage of statistics to support the benefits that technology can bring to the marketing arena. However, while many software offeri...

Article first published on bizcommunity.com on 5 August 2021, written by Paula Sartini

The Covid-19 pandemic has changed the world and consumer needs have evolved accordingly. Consumers are more discerning now than they were a year ago and what they wanted from brands before may no longer matter...

Article first published on bizcommunity.com on 7 June 2021, written by Paula Sartini

Document creation and management have a big impact on the day-to-day life of a knowledge worker and subsequently on a company. Generating documents is a time-staking process with the average employee spending ap...

Article first published on mediaupdate.co.za, 18 January 2021, written by Paula Sartini | see article here

Whilst the role of the marketing department appears to have evolved significantly over the past few years, fundamentally it is still about building relationships.