Article first published on bizcommunity.co.za, written by Paula Sartini, 13 December 2019 | see article here
Brand value is a key component to a company's success and it takes several years to establish by implementing a brand strategy that supports the business. However, in today's digital environme...
Article first published on bizcommunity.co.za, written by Paula Sartini, 18 October 2019 | see article here
Today's customers are tech-savvy; have access to brands across a global marketplace; are not restricted to trading hours; and they know what they want.
To compete in this market, brands ha...
Article first published on bizcommunity.co.za, written by Paula Sartini, 10 December 2018 | see article here
Article first published on bizcommunity.co.za, written by Paula Sartini, 1 October 2018 | see article here
BrandQuantum recently hosted a marketing roundtable to debate the role of marketing in today's digital business environment and some of the key challenges they are facing.
From the discussion poi...
