BrandQuantum

THE CUSTOMER.NET | Marketers are finding their voice in customer data

07.05.2022 09:34 PM By BrandQuantum - Comment(s)

Article first published on thecustomer.net on 14 March 2022, written by Paula Sartini

In an age where consumers are creating a sea of customer data, marketers need to sit up and pay attention.

The world changed more in 2020 than at any other time in history. Employees experienced the benefits of ...

THE CUSTOMER.NET | Gathering customer data effectively to create great CX

07.05.2022 09:17 PM By BrandQuantum - Comment(s)

Article first published on thecustomer.net on 17 February 2022, written by Paula Sartini

According to new research, how companies use customer data is becoming more important to the customer experience.

Customer privacy is a term that we are all too familiar with, as regulations such as the Prote...

NEX MEDIA | Data gives marketers a voice and insights to connect with customers

07.05.2022 09:10 PM By BrandQuantum - Comment(s)
Article first published on nexmedia.co.za on 1 February 2022, written by Paula Sartini

The world changed more in 2020 than at any other time in history. Employees experienced the benefits of working remotely and are resisting the move back to the office. Consumers have exercised their ability to...

BLOG POST | BRAND CONSISTENCY: TAKING MARKETING TO A HIGHER LEVEL

06.01.2021 07:00 AM By BrandQuantum - Comment(s)

In the highly competitive business landscape where social media and customer experience add complexity to a global landscape, marketing needs to evolve. This is becoming more critical with the growing use of disruptive technologies which are changing the ways in which customers want to be treated. A...

BIZCOMMUNITY | CMOS NEED TO EMBRACE NEW TECHNOLOGIES AND TOOLS TO BUILD BRAND TRUST

05.01.2020 02:54 PM By BrandQuantum - Comment(s)

Article first published on bizcommunity.co.za, written by Paula Sartini, 1 October 2018 | see article here

BrandQuantum recently hosted a marketing roundtable to debate the role of marketing in today's digital business environment and some of the key challenges they are facing.


From the discussion poi...

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