BrandQuantum

MODERN MARKETING | Companies Need To Engage With Customers Rather Than Spy On Them

18.12.2021 01:33 PM By BrandQuantum - Comment(s)

Article first published on Modern Marketing on 25 November 2021, written by Paula Sartini

Paula Sartini, founder and CEO at BrandQuantum, discusses how to gather customer data effectively to create great customer experiences.

Customer privacy is a term that we are all too familiar with, as regula...

THE MEDIA ONLINE | Creating great customer experiences means using data effectively

18.12.2021 01:26 PM By BrandQuantum - Comment(s)

Article first published on themediaonline on 29 November 2021, written by Paula Sartini

Customer privacy is a term that we are all too familiar with, as regulations such as the Protection of Personal Information Act (POPIA) and General Data Protection Regulation (GDPR) have come into effect to p...

LEADER.CO.ZA | Gathering customer data effectively to create great CX

17.12.2021 12:33 PM By BrandQuantum - Comment(s)
Article first published on Leader.co.za on 29 November 2021, written by Paula Sartini

Customer privacy is a term we have become all too familiar with as the Protection of Personal Information Act and the General Data Protection Regulation have come into effect. However, checking boxes to en...

B&T | Gathering customer data effectively to create great customer experiences

02.12.2021 10:35 PM By BrandQuantum - Comment(s)
Article first published on www.bandt.com.au on 23 November 2021, written by Paula Sartini

In this guest post, Paula Sartini, founder and CEO at BrandQuantum, says the secret to using data for fantastic customer experiences is being able to engage customers not merely spy on them…

While ...
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