As you read this article, you may notice the typography which was carefully selected to reflect our brand throughout this text. On the other hand, you may not have, as typography is a more subtle part of branding that does not necessarily grab your immediate attention. However, when used consistentl...
Did you know that the font type and colour used in your emails are one of the first things recipients notice before they begin to read the content? The colour of the font and branding elements used in your email are key to increasing brand recognition[1].
Every organisation should use a s...
Customer privacy is under the spotlight as South Africa follows in the footsteps of Europe's General Data Protection Regulation (GDPR), as well as other privacy regulations that have come into effect across the globe, says Paula Sartini, founder and CEO at BrandQuantum International.
The newly ...
What was the last campaign you found out about in an email banner? When used correctly, email banners can help to build trust with recipients while keeping them informed about particular campaigns and promotions that could be of interest to them.
While email banners aim to be eye-catching to alert th...