BrandQuantum

THE CUSTOMER.NET | Marketers are finding their voice in customer data

07.05.2022 09:34 PM By BrandQuantum - Comment(s)

Article first published on thecustomer.net on 14 March 2022, written by Paula Sartini

In an age where consumers are creating a sea of customer data, marketers need to sit up and pay attention.

The world changed more in 2020 than at any other time in history. Employees experienced the benefits of ...
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FEMALE ENTREPRENEUR SA | Data gives marketers a voice and insights to connect with customers

07.05.2022 09:28 PM By BrandQuantum - Comment(s)

Article first published on femaleentrepreneursa.co.za on 5 March 2022, written by Paula Sartini

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THE CUSTOMER.NET | Gathering customer data effectively to create great CX

07.05.2022 09:17 PM By BrandQuantum - Comment(s)

Article first published on thecustomer.net on 17 February 2022, written by Paula Sartini

According to new research, how companies use customer data is becoming more important to the customer experience.

Customer privacy is a term that we are all too familiar with, as regulations such as the Prote...
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B&T | Data gives marketers a voice & insights to connect with customers

08.03.2022 10:02 AM By BrandQuantum - Comment(s)
In this guest post, Paula Sartini, founder and CEO at BrandQuantum, looks at how COVID has changed the very fundamentals of modern marketing and adds many marketers will need to go back to basics in terms of data collection and data analytics to get marketing right…

The world changed more in 2020 tha...
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GADGET | Should customers trust you? 

12.02.2022 09:15 PM By BrandQuantum - Comment(s)

Article first published on gadget.co.za on 28 January 2022, written by Paula Sartini

There is no shortage of stories about data breaches and hackers gaining access to personal information across the globe. With customers growing increasingly aware of the dangers of ident...
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​Copyright© 2023. BrandQuantum, Inc & BrandQuantum International (Pty) Ltd. All rights reserved.

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​Copyright© 2023. BrandQuantum, Inc & BrandQuantum International (Pty) Ltd. All rights reserved.