BrandQuantum

MODERN MARKETING | Companies Need To Engage With Customers Rather Than Spy On Them

18.12.2021 01:33 PM By BrandQuantum - Comment(s)

Article first published on Modern Marketing on 25 November 2021, written by Paula Sartini

Paula Sartini, founder and CEO at BrandQuantum, discusses how to gather customer data effectively to create great customer experiences.

Customer privacy is a term that we are all too familiar with, as regula...

MODERN MARKETING | How To Maintain Brand Health

03.09.2021 11:34 AM By BrandQuantum - Comment(s)

Article first published on Modern Marketing on 15 August 2021, written by Paula Sartini


According to Paula Sartini, founder and CEO at BrandQuantum, as a starting point, companies need to assess their brand health and determine if they are still relevant in the market today. To achieve this they need...

MODERN MARKETING | Brand Consistency Is A Key Driver Of Business Success

30.05.2021 08:44 AM By BrandQuantum - Comment(s)

Article first published on modernmarketing.co.za on 26 May 2021, written by Paula Sartini


Paula Sartini, founder and CEO at BrandQuantum, says many companies do not have content governance systems in place to manage brand templates, documents, presentations or content. This results in duplicatio...

MODERN MARKETING | THE BALANCE BETWEEN CUSTOMER PRIVACY AND PERSONALISED TARGETING

25.01.2021 08:44 PM By BrandQuantum - Comment(s)

Article first published on modernmarketing.co.za, 19 January 2021, written by Paula Sartini | see article here


Paula Sartini, founder and CEO at BrandQuantum, discusses the need for striking the balance between customer privacy and intimacy/personalised advertising. While the role...

BUILDING BRAND TRUST THROUGH CUSTOMER EXPERIENCE AND PRIVACY

11.12.2020 05:59 AM By BrandQuantum - Comment(s)

Article first published on www.modernmarketing.co.za, 7 October 2020 | see article here


Paula Sartini, founder and CEO at BrandQuantum International, states that privacy management is critical, not only as a compliance tool for legal and compliance practitioners but also as a tool for building t...

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