BrandQuantum

THE MEDIA ONLINE | Creating great customer experiences means using data effectively

18.12.2021 01:26 PM By BrandQuantum - Comment(s)

Article first published on themediaonline on 29 November 2021, written by Paula Sartini

Customer privacy is a term that we are all too familiar with, as regulations such as the Protection of Personal Information Act (POPIA) and General Data Protection Regulation (GDPR) have come into effect to p...

THE MEDIA ONLINE | The real value of company compliant templates and content governance

09.05.2021 04:35 PM By BrandQuantum - Comment(s)

Article first published on themediaonline on 5 May 2021, written by Paula Sartini

Document creation and management have a big impact on the day-to-day life of a knowledge worker and subsequently on a company. Generating documents is a time-staking process with the average employee spending approximat...

THE MEDIA ONLINE | STRIKING THE BALANCE BETWEEN CUSTOMER PRIVACY AND INTIMACY

14.01.2021 01:48 PM By BrandQuantum - Comment(s)
While the role of the marketing department appears to have evolved significantly over the past few years, fundamentally it is still about building relationships.

CUSTOMER PRIVACY IS PART OF THE EXPERIENCE AND IS CRITICAL TO BUILD TRUST

11.12.2020 05:57 AM By BrandQuantum - Comment(s)

Article first published on www.themediaonline.co.za, 5 October 2020 | see article here


Customer privacy is under the spotlight as South Africa follows in the footsteps of Europe’s General Data Protection Regulation (GDPR) and other privacy regulations that have come into effect across the globe.


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SHOULD YOUR BRAND SELF-ISOLATE DURING A PANDEMIC?

13.08.2020 03:56 PM By BrandQuantum - Comment(s)
At this uncertain time, when businesses are cost-cutting and marketers are being tasked with reassessing their marketing campaigns, many marketing departments are questioning whether they should continue with their planned advertising campaigns...
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