At this uncertain time, when businesses are cost-cutting and marketers are being tasked with reassessing their marketing campaigns, many marketing departments are questioning whether they should continue with their planned advertising campaigns.

Article first published on Financial Mail Redzone, written by Paula Sartini, 13 July 2020 | See article here

With the fast-paced lives we lead today, consistency provides a sense of comfort that we strive for. Children seek consistency in their everyday lives which helps them to know what to expect from their parents at all times and provides them with the security they need to develop into healthy, confid...

Article first published on bizcommunity.co.za, 3 August 2018 | see article here