Article first published on thecustomer.net on 14 September 2021, written by Paula Sartini
Marketing technology (martech) is growing in popularity, and there is no shortage of statistics to support the benefits that technology can bring to the marketing arena. However, while many software of...
Article first published on bbrief.co.za on 30 September 2021, written by Paula Sartini
Marketing technology (martech) is growing in popularity, and there is no shortage of statistics to support the benefits that technology can bring to the marketing arena. However, while many software offer...
Article first published on bizcommunity.com on 20 September 2021, written by Paula Sartini
Marketing technology (martech) is growing in popularity, and there is no shortage of statistics to support the benefits that technology can bring to the marketing arena. However, while many software offeri...
Article first published on Gadget.co.za on 30 August 2021, written by Paula Sartini
Marketing technology (martech) is growing in popularity, and there is no shortage of statistics to support the benefits that technology can bring to the marketing arena. However, while many software offerings and...
Article first published on Modern Marketing on 15 August 2021, written by Paula Sartini
According to Paula Sartini, founder and CEO at BrandQuantum, as a starting point, companies need to assess their brand health and determine if they are still relevant in the market today. To achieve this they need...