Article first published on bbrief.co.za on 30 September 2021, written by Paula Sartini
Marketing technology (martech) is growing in popularity, and there is no shortage of statistics to support the benefits that technology can bring to the marketing arena. However, while many software offer...
Marketing technology (martech) is growing in popularity, and there is no shortage of statistics to support the benefits that technology can bring to the marketing arena. However, while many software offerings and tools tout to help marketing teams achieve their goals and objectives, they can also ad...
Article first published on Gadget.co.za on 30 August 2021, written by Paula Sartini
Marketing technology (martech) is growing in popularity, and there is no shortage of statistics to support the benefits that technology can bring to the marketing arena. However, while many software offerings and...
Article first published on bizcommunity.com on 5 August 2021, written by Paula Sartini
The Covid-19 pandemic has changed the world and consumer needs have evolved accordingly. Consumers are more discerning now than they were a year ago and what they wanted from brands before may no longer matter...
The pandemic has chan...