The Covid-19 pandemic has changed the world and consumer needs have evolved accordingly. Consumers are more discerning now than they were a year ago and what they wanted from brands before may no longer matter to them today. This is supported by McKinsey which found that 40% of consumers switched br...
Article first published on bizcommunity.com on 7 June 2021, written by Paula Sartini
Document creation and management have a big impact on the day-to-day life of a knowledge worker and subsequently on a company. Generating documents is a time-staking process with the average employee spending ap...
Document creation and management have a big impact on the day-to-day life of a knowledge worker and subsequently on a company. Generating documents is a time-staking process with the average employee spending approximately 50% of their time creating and preparing documents [1]. Despite this time inv...
Article first published on modernmarketing.co.za on 26 May 2021, written by Paula Sartini
Paula Sartini, founder and CEO at BrandQuantum, says many companies do not have content governance systems in place to manage brand templates, documents, presentations or content. This results in duplicatio...