Article first published on Modern Marketing on 15 August 2021, written by Paula Sartini
According to Paula Sartini, founder and CEO at BrandQuantum, as a starting point, companies need to assess their brand health and determine if they are still relevant in the market today. To achieve this they need...
The Covid-19 pandemic has changed the world and consumer needs have evolved accordingly. Consumers are more discerning now than they were a year ago and what they wanted from brands before may no longer matter to them today. This is supported by McKinsey which found that 40% of consumers switched br...
The pandemic has chan...
Article first published on gadget.co.za, written by Paula Sartini, 31 March 2021 | see article here
World Backup Day aims to remind businesses and individuals to back up important data and files. It serves as a very important day in the calendar, as backing up, even just once a year, can help to...
Article first published on it-online.co.za, 31 March 2021 | see article here
It’s World Backup Day today (31 March), and IT organisations now have to consider the issue of backup against the backdrop of remote working forced on us by Covid-...