GADGET | Should customers trust you? 

12.02.2022 09:15 PM By BrandQuantum - Comment(s)

Article first published on on 28 January 2022, written by Paula Sartini

There is no shortage of stories about data breaches and hackers gaining access to personal information across the globe. With customers growing increasingly aware of the dangers of ident...

GADGET | Checking privacy boxes wont win over the customer

18.12.2021 01:52 PM By BrandQuantum - Comment(s)

Article first published on on 23 November 2021, written by Paula Sartini

Customer privacy is a term that we are all too familiar with, as regulations such as the Protection of Personal Information Act (POPIA) and General Data Protection Regulation (GDPR) have come into effect to pro...

GADGET | Martech is the big buzz and the big complexity

03.09.2021 11:35 AM By BrandQuantum - Comment(s)

Article first published on on 30 August 2021, written by Paula Sartini

Marketing technology (martech) is growing in popularity, and there is no shortage of statistics to support the benefits that technology can bring to the marketing arena. However, while many software offerings and...

GADGET | Content governance cuts data risk

18.04.2021 09:58 PM By BrandQuantum - Comment(s)

Article first published on, written by Paula Sartini, 31 March 2021 | see article here

World Backup Day aims to remind businesses and individuals to back up important data and files. It serves as a very important day in the calendar, as backing up, even just once a year, can help to...


11.12.2020 06:03 AM By BrandQuantum - Comment(s)

Article originally published on, 30 November 2020 | see article here

Whilst the role of the marketing department appears to have evolved significantly over the past few years, fundamentally it is still about building relationships. With the rise of social media and other digital...