BrandQuantum

NEX MEDIA | Gathering customer data effectively to create great customer experiences

12.02.2022 04:39 PM By BrandQuantum - Comment(s)

Article first published on NexMedia.co.za on 24 January 2022, written by Paula Sartini

Customer privacy is a term that we are all too familiar with, as regulations such as the Protection of Personal Information Act (POPIA) and General Data Protection Regulation (GDPR) came into effect to protect...

GADGET | Checking privacy boxes won't win over the customer

18.12.2021 01:52 PM By BrandQuantum - Comment(s)

Article first published on gadget.co.za on 23 November 2021, written by Paula Sartini

Customer privacy is a term that we are all too familiar with, as regulations such as the Protection of Personal Information Act (POPIA) and General Data Protection Regulation (GDPR) have come into effect to pro...

B&T | Gathering customer data effectively to create great customer experiences

02.12.2021 10:35 PM By BrandQuantum - Comment(s)
Article first published on www.bandt.com.au on 23 November 2021, written by Paula Sartini

In this guest post, Paula Sartini, founder and CEO at BrandQuantum, says the secret to using data for fantastic customer experiences is being able to engage customers not merely spy on them…

While ...

ITSM IN THE AGE OF DIGITAL TRANSFORMATION

05.03.2021 04:31 PM By BrandQuantum - Comment(s)

Article originally published in brainstorm.co.za, 10 July 2018 | see article here

There’s a whole lot keeping modern CIOs awake at night. On a daily basis, the typical CIO is tasked with managing technology and IT. But they aren’t only ‘managing’ IT. These busy C-level execs also have to ensure that ...

THE ROAD TO AI IN MARKETING

01.06.2020 09:54 AM By BrandQuantum - Comment(s)
Artificial Intelligence (AI) can bring great benefits to businesses across various industries. Already companies such as Google and Microsoft have invested significantly in this technology and are benefiting from it.
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