BrandQuantum

BIZCOMMUNITY | #BizTrends2022: Data gives marketers insights to connect with customers

12.02.2022 03:58 PM By BrandQuantum - Comment(s)

Article first published on bizcommunity.com on 5 January 2022, written by Paula Sartini

The world changed more in 2020 than at any other time in history. Employees experienced the benefits of working remotely and are resisting the move back to the office. Consumers hav...

BLOG | Data gives marketers a voice and insights to connect with customers

01.02.2022 07:14 PM By BrandQuantum - Comment(s)

The world changed more in 2020 than at any other time in history. Employees experienced the benefits of working remotely and are resisting the move back to the office. Consumers have exercised their ability to demand what they want. Companies now need to listen to what people want if they are to sur...

B&T | Gathering customer data effectively to create great customer experiences

02.12.2021 10:35 PM By BrandQuantum - Comment(s)
Article first published on www.bandt.com.au on 23 November 2021, written by Paula Sartini

In this guest post, Paula Sartini, founder and CEO at BrandQuantum, says the secret to using data for fantastic customer experiences is being able to engage customers not merely spy on them…

While ...

BUSINESS BRIEF | The challenge of martech and automation

09.10.2021 01:56 PM By BrandQuantum - Comment(s)

Article first published on bbrief.co.za on 30 September 2021, written by Paula Sartini

Marketing technology (martech) is growing in popularity, and there is no shortage of statistics to support the benefits that technology can bring to the marketing arena. However, while many software offer...

BLOG | The challenge of martech and automation

04.10.2021 12:58 PM By BrandQuantum - Comment(s)

Marketing technology (martech) is growing in popularity, and there is no shortage of statistics to support the benefits that technology can bring to the marketing arena. However, while many software offerings and tools tout to help marketing teams achieve their goals and objectives, they can also ad...

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