Article first published on mediaupdate.co.za, 15 January 2021, written by Paula Sartini | see article here

While the role of the marketing department appears to have evolved significantly over the past few years, it is still fundamentally about building relationships, says Paula Sartini, founder...

Article first published on mediaupdate.co.za, written by BrandQuantum, 22 June 2020 |  see article here

Article first published on mediaupdate.co.za, written by BrandQuantum, 26 March 2020 | see article here

Article first published on mediaupdate.co.za, written by Paula Sartini, 9 March 2020 | See article here

Business confidence across the country declined throughout 2019 on the back of the tough economic climate which is expected to continue in 2020. The need to win customers and gain their trust against increasing competition is a key challenge for most companies, as such, customer experience is growin...