Article first published on toolbox.com, 3 February 2021, written by Paula Sartini | see article here

The digital age has resulted in customer expectations evolving and impacted the role of marketing. Yet one thing remains consistent — marketing is about customer relationships. Mar...

Article first published on dmn.ca, 3 February 2021, written by Paula Sartini | see article here

Though the role of the marketing department appears to have evolved significantly over the past few years, fundamentally it is still about building relationships. With the rise of socia...

At this uncertain time, when businesses are cost-cutting and marketers are being tasked with reassessing their marketing campaigns, many marketing departments are questioning whether they should continue with their planned advertising campaigns...

Article originally appeared on mediaupdate.co.za, 31 July 2018 | see article here