Article first published on toolbox.com, 3 February 2021, written by Paula Sartini | see article here

The digital age has resulted in customer expectations evolving and impacted the role of marketing. Yet one thing remains consistent — marketing is about customer relationships. Mar...

Article first published on dmn.ca, 3 February 2021, written by Paula Sartini | see article here

Though the role of the marketing department appears to have evolved significantly over the past few years, fundamentally it is still about building relationships. With the rise of socia...

Whilst the role of the marketing department appears to have evolved significantly over the past few years, fundamentally it is still about building relationships. With the rise of social media and other digital platforms, this has increasingly meant that relationships are based less on human contact...

Article first published on topbusinesswomen.co.za, 25 January 2021, written by Paula Sartini | see article here

Whilst the role of the marketing department appears to have evolved significantly over the past few years, fundamentally it is still about building relationships. W...

Article first published on modernmarketing.co.za, 19 January 2021, written by Paula Sartini | see article here